What makes a useful sourcing brief?

A clear brief gives your sourcing partner a better starting point. Begin with the product name or category, intended use, destination country, and estimated order quantity. Include a brand reference, photograph, or specification sheet if you have one.

It also helps to state your preferred packaging, target budget, required delivery date, and any quality or documentation requirements you already know. If some details are still open, say so. This helps distinguish essential requirements from options worth exploring.